The arena for elite traders
Let’s talkTrading becomes a spectator sport.
The Beginning is its opening chapter.
The founding partnership
As the founding partner, your platform powers the competition and your brand takes a central role across the four-month campaign.
Elite contenders use your product under live pressure, with broadcast and content directing audiences towards your platform.
Partner qualifiers bring new traders to your platform and give existing users a reason to return, with places at The Beginning to compete for.
A shared storyline gives your KOLs and influencers rivalries to follow and activations that turn attention into action.
Shape the product integration, community qualifiers and creator activations. Connect your brand to DLTA’s first chapter.
Agree success measures around qualified registrations, qualifier participation and ongoing platform usage.
The contenders
Established names. Emerging contenders. Stories and rivalries that give trading communities someone to back and new viewers a way into the action.
Competition rules will establish a shared scoring framework and comparable trading conditions before launch.
DLTA_001 / The flagship live event
Sixteen contenders. The first chapter of a recurring league. Live commentary, shifting standings and a ticking clock bring every decisive moment into focus.
Planned launch format.
The broadcast / Event concept
The campaign
A four-month media campaign built to bring trading communities into your platform and introduce wider audiences to the arena. Your brand runs through the story, from the first reveal to qualifiers, live competition and the moments that follow.
Explore the seven stages
DLTA-led guerrilla activations are designed to spark debate across trading communities, creators and media before the competition is announced. The coordinated reveal introduces DLTA with your brand as the founding partner bringing the arena to life.
DLTA’s online bout series introduces the competition, reveals personalities and creates early rivalries, giving audiences a first taste of the arena.
Your KOLs, community channels and PR teams have one unfolding story to activate around. DLTA coordinates campaign moments and media outreach to direct audiences towards your platform and the upcoming qualifiers. That activity continues throughout the campaign.
Dedicated campaigns on your platform turn that interest into participation, as new and existing users compete for agreed places at The Beginning.
Profiles, interviews and contender reveals give audiences someone to back. Preparation, rivalries and creator predictions build anticipation as the field takes shape and every approaching match-up gains consequence.
The campaign converges on a live broadcast built around contender reactions, decisive trades and the battle for position, with commentary and standings keeping audiences inside the action.
Decisive moments, analysis and contender stories give your brand further opportunities to activate after the final bout, bringing audiences back to your platform and keeping the conversation moving.
The team
Experience in building audiences, delivering live competition and bringing trading platforms to market.
Founder / Media and commercial strategy
Built leading electronic music media brands generating over 30 million monthly views, and shaped social and content strategies for the industry’s most recognised names. Led video strategy and production at Blocmates, developing distinctive editorial formats and leading commercial partnerships and sponsorship strategy.
Event operations and live production
Over a decade in crypto, most recently at Aster. Previously managed televised and live-streamed PokerStars events across Europe and Asia, running live productions in multiple countries for global online audiences.
Trading industry and go-to-market
Combines a competitive gaming background with a decade in crypto as a founder and operator. Most recently served as Chief of Staff at Lighter through its go-to-market and Robinhood integration. His experience spans traders, exchanges and crypto ecosystems.
The opening chapter
Power the competition. Shape the campaign that introduces it to the world. Help build a league where reputations are earned and titles are defended.
Build the arena with us.
A 30-minute conversation to explore audience fit, founding partner rights and what delivery would require from each team.
